9 Types of Branding Videos to Inspire Your Next Campaign

9 Types of Branding Videos to Inspire Your Next Campaign

9 Types of Branding Videos to Inspire Your Next Campaign

While creating brand video content https://Mybrendvideo.blogspot.com/2023/06/brand-videos-where-they-will-be-most.html might feel like a lot of work, it is all worth it.

Here’s why: 85.7 percent of professionals agree that video is now more important for businesses than other content formats. Meanwhile, 72.7 percent use video content (aka, a good branding video) within their marketing strategy.

filming a brand video different from traditional ads for business promotion

Video content will likely capture attention and boost engagement compared to other forms of media. Best of all, it allows you to capitalize on platforms that don’t support images or text, such as YouTube. 

Why are short videos such a popular content marketing medium?

Branded video content is popular for several reasons:

  1. Engaging: branded videos are a highly engaging form of content marketing. They can quickly capture the viewer’s attention and keep them engaged throughout the video.
  2. Easy to consume: Videos are easy to consume, requiring little effort from the viewer. They can be watched on the go, while doing other tasks, or even passively.
  3. Versatile: Brand videos can take many forms, from short social media clips to longer, more in-depth documentaries. This versatility means that there is a video format for every purpose.
  4. Emotional impact: Videos have the ability to evoke emotions in the viewer. This emotional impact can be used to connect with the viewer and help them remember the content through brand awareness videos.
  5. Shareability: Videos are highly shareable, making them a powerful tool for social media marketing. When people share videos on social media, it can help to increase brand awareness and reach.

Overall, video content is a powerful tool for engaging audiences and delivering messages in a way that is easy to consume and memorable.

As a result, branded videos have become an increasingly popular form of content for businesses, marketers, and individuals alike.

What types of brand videos can you create to build your brand and spread the word about your business? 

What is a brand video?

A brand video is a type of video content that promotes a brand, company, product, or service. Brand videos are typically short, highly-produced videos designed to capture the target audience’s attention and create a positive impression of the brand.

Compelling brand videos may take many forms, such as:

  1. Overview videos: These videos give a broad introduction to the brand, highlighting its mission, values, and key offerings.
  2. Product videos: These videos showcase specific products or services, demonstrating their features, benefits, and unique selling points.
  3. Testimonial videos: These videos feature satisfied customers or partners who provide feedback on their experience with the brand.
  4. Culture videos: These videos provide a behind-the-scenes look at the brand’s culture, team, and values.

Brand videos are often used in marketing campaigns for video marketing, on websites, social media, and other digital platforms to increase brand awareness, generate leads, and drive conversions.

This guide will answer this question and teach you how to get started with your own brand video, including examples from a few brands of each type of high-quality brand video. 

Commercial use of brand videos

In a world where the average consumer interacts with multiple brands, ads, product packaging, and online storefronts, you need creative assets that make you more memorable to your target audience. 

A branding video is one such asset. 

A branding video introduces your brand to target audience viewers and convinces them that your business is worth their time. It tells your brand story, showcases your core values, and builds trust with your target audience.

While it’s easy for someone to forget to read or hear about your brand story, they are less likely to forget if they watch a video about your company.

Branding video types with examples 

The type of branding video you choose can make or break your video marketing strategy. As such, a branding proposal template helps you think about how you want to communicate your message (via social media and other channels) to promote your brand through videos across the world.

Here are the different types of branding videos plus examples to help inspire your next branding campaigns: 

1Origin story video

Consumers are more likely to be receptive to your brand if they know its values and beliefs. What better way to communicate those values than an origin story video? 

An origin story video tells the story of how your brand started. It introduces viewers to your brand’s core identity, fostering a deep connection between your brand and viewers.

You can create origin stories in the form of short documentaries, archived videos and photos, interviews with executives or founders, or an animated film like what the LEGO Group produced below. 

Why this origin branding video works:

The company’s branding video has been a massive success. Here’s why it works:

  • Thoughtful storytelling in branding strategy. It infuses authentic emotions throughout the narrative. By showing that the brand thrives despite numerous challenges, the company tells its audience it can thrive.
  • The company chose a video format that resonates with most of its customers – kids. Choosing an animated origin story attracts more eyeballs and keeps the story engaging.
  • The Lego Group appears more human in the brand video by communicating its core values and talking about its founders and growth trends. As a result, it draws people closer to the brand. 

2. Case study video

81 percent of consumers would consider how much they trust a brand before purchasing. 

factors impacting buyer decisions by Edelman showing brand personality important for creating brand awareness videos

How can you build more trust with your target prospects? 

Start with case studies of your success with previous customers. 

Even better if you can combine the power of case studies with the engagement potential of video. 

If you are looking for inspiration, this case study video from Slack is a great place to start. Sandwich Video Inc. shares how Slack has helped their business in this video. 

Why this case study video works: 

Slack’s case study video is a wonderful example of an effective branding video because of the following reasons:

  • It includes the three key elements of any case study video; the challenge (unsustainable corporate communication practices), the solution (Slack’s easy-to-use and comprehensive communication tool), and the results (Sandwich Videos improving their internal communication).
  • It acts as a concrete demo for the software while showcasing the typical user experience customers can expect.
  • It is short and witty from the outset, keeping the viewer entertained. 
  • It showcases the product’s key features, from supporting cross-integration with everyday tools like Dropbox to allowing users to use it on the go.

3. Explainer video 

Creating explainer videos are ideal if your products or services aren’t easily understood. In fact, 96 percent of consumers have learned more about a product or service by watching explainer videos. 

Explainer videos educate your top-of-the-funnel viewers about your products or services. They can be instrumental in lead generation and building brand awareness.

Dollar Shave Club’s explainer video is a great example.

Why this explainer video works: 

  • It is funny. People love humorous content, so many viewers were happy to share the video.
  • It is short and goes straight to the point. Within the first ten seconds, viewers know what the company does, its problem, and whom it solves it for. 
  • It includes a call to action that tells customers exactly what to do if they want to benefit from what the brand offers.

4. Animated video

Animated videos convey their message using computer-generated effects, designs, illustrations, or drawings. Since they provide eye-catching visuals and great storytelling, they can be quite engaging. You can even use them for ‘boring’ topics to infuse fun and humor. 

This video by Dubai Association Center is among the best-animated branding video examples. 

Why this animated video works: 

As an association that aims to draw people to Dubai, it does a great job by:

  • Injecting fun into an otherwise serious topic. This allows viewers to resonate better with the branded content. 
  • Limiting the video length to less than a minute and a half. It helps keep the message short enough to ensure the viewers watch it till the end. 
  • Including all the necessary details to the content — from information about the association to the benefits of working with them. 

5. Product video 

As the name suggests, product videos help businesses introduce their product to viewers through branded content. You can use product branding videos to build brand awareness and show off product features, benefits, and perks while incorporating an element of brand storytelling.

Ideally, your demonstration videos should feature a charismatic host who passionately speaks about the product. If possible, you can include a brand ambassador or influencer in your product videos to make them more credible and authoritative.

Among the best branding video examples in this category is Gorilla Glue Company’s video about their Gorilla Mounting Tape. 

Why this product video works

This brand video is great because:

  • It includes three crucial elements: establishing the problem, providing a solution, and showcasing why the solution is better than the alternatives.
  • It shows the product in action and showcases key product features.
  • It clearly addresses the audience and establishes who the product is for from the outset.

6. Company culture video

Company culture videos highlight the intangible values at the core of how your business functions. These are pivotal to attracting great talent. For example, 77 percent of job seekers consider an organization’s culture before sending a job application. 

Source: Glassdoor

One of the best ways to create company culture is to interview your most passionate employees. Since your employees know your brand best, they are the perfect advocates for your culture. 

For example, consider this company culture brand video by Capital Heating & Cooling.

Why this company culture video works

Here’s why this brand video is the perfect example of getting a culture video right:

  • It gives us a glimpse of each employee’s story, from what they do and how long they have worked there. These employees can help interested job seekers learn more about what to expect.
  • It shows how the business helps its employees. This includes internal training, providing them with a workplace family, and even helping them reach their aspirations. 
  • It talks about the core beliefs that run the business. Viewers walk away with the idea that the company appreciates and cares for customers and employees, making for an effective brand video. 

7. Customer testimonial video 

Consumers are often interested in other customers’ experiences when making a buying decision. In fact, 66 percent of consumers are more likely to purchase a product once they find positive social proof on social channels or elsewhere. 

Customer testimonial videos help brands showcase their impact on their customers’ lives. The goal is to have a customer explain how using your products or services helped them overcome a challenge they had. 

For example, Blue Corona does a great job in this customer testimonial brand video. 

Why this customer testimonial video works

What makes this branding video great?

  • The brand video looks genuine. Viewers tend to get turned off when they learn that a brand hired paid actors for customer testimonials.
  • The brand video demonstrates an understanding of Blue Corona’s target audience. These include business owners who want to partner with an agency that cares about their business and provides transparent reporting. So the video hits on both these points hard.  
  • The brand video shows the customers and the staff in short intervals, working with dedication on client projects reinforcing the brand’s values. 

8. Company event videos

Ninety-three percent of respondents in a survey by Bizzabo said that events help customers form a strong connection with brands. 

For this reason, event videos are great for customers who missed or haven’t attended your company events. 

Event videos either recap what happened at an event or build hype for future events.

They are the perfect solution for businesses looking to increase their event attendance rates and overall brand loyalty. 

ITWorx’s video of its annual corporate event is a great example of this type of branded content. 

Why this company event video works

Here’s what makes this branding video effective:

  • It’s a mashup of clips made from high-quality footage. There are no shots with shaky cameras, poor lighting, or bad audio.
  • It highlights clips that focus on well-known speakers, the stage, the audience, and the overall scale of the event. 
  • It incorporates upbeat background music that goes well with the context of the video. 

9. Behind-the-scenes video

Besides building consumer trust, behind-the-scenes videos can create a strong connection with your audience. 

These videos give viewers a glimpse at the non-publicized part of your business and its processes. The more you involve customers with behind-the-scenes content, the more invested they become.  

For example, Sipsmith Distillery does a great job in its behind-the-scenes video, showing the world the process of creating its gin. 

Why this behind-the-scenes video works

This is a great branding video because:

  • It starts with a short tour of the space, helping viewers understand the general vibe of the distillery.
  • It uses music only where appropriate. There is no music to interfere with dialogue when someone is speaking. 
  • The head distiller explains the entire process cheerfully and passionately, letting customers imagine the level of service they can expect. 

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